Why TV ads need persuasion rating points | WARC: “There is a need for a conceptual shift, from managing advertising solely on the basis of exposure rates to taking into account also the brand-preference-shifting power of the advertising units themselves – that is, a shift from gross rating points to persuasion rating points,” the authors wrote.
Бузову уличили в�примитивном плагиате мирового бренда | Новости | Пятый канал https://www.5-tv.ru/news/204006/