CMOs Beware: Recent Google Analytics Decisions In The EU Put Data At Peril | AdExchanger

CMOs Beware: Recent Google Analytics Decisions In The EU Put Data At Peril | AdExchanger: Recent decisions by multiple EU data protection authorities signal the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). These decisions sound a warning not only to the many companies using Google Analytics but, more broadly, to any company using US-based ad tech and mar tech platforms, since most companies collect and transfer the same types of protected data.