Netflix live Chris Rock special won't 'move the needle,' but better move than sports: Analyst

Netflix live Chris Rock special won't 'move the needle,' but better move than sports: Analyst: "It's a free publicity move that's going to have no impact on their business," Michael Pachter, managing director of equity research at Wedbush Securities, told Yahoo Finance Live on Friday ahead of the special's release. "The idea that anybody's going to turn on Netflix by appointment is idiotic. We don't even know when regular TV shows are on," he said, adding the platform has "trained" consumers to embrace on-demand viewing habits. "Netflix is still Netflix," Pachter said bluntly. "It's not going to move the needle. No one is signing up for Netflix to watch this show."