Al Jazeera America to Shut Down by April - The New York Times: Current TV, before being bought by Al Jazeera, had struggled for years to find an audience, and to define its place in the news landscape. Fusion, a cable news network and digital publication aimed at younger audiences, lost the backing of one of its corporate parent companies, Disney, in recent weeks, following reports that it, too, had struggled to find its footing with audiences. Even established players like MSNBC have been forced to revamp in recent years.
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Andrew Heyward, a former president of CBS News who is now an adviser to media companies, said in an interview that Al Jazeera America had faced an uphill battle from the beginning.
Cable news “is a very well-served market, not to say saturated, and you have three powerful, well-established players,” he said, referring to Fox News, MSNBC and CNN. “Endemically, it’s not quite clear that the world was waiting for a new 24-hour cable channel in the U.S., and cable operators certainly weren’t waiting for it,” he said, describing the limited distribution the channel received.
“They came kind of swaggering into the arena, saying we’re going to do higher-end stories and represent people who are under-represented,” Mr. Heyward said, a proposition that played better on paper than in practice. And the network brought something of a British sensibility and judgment, he said, which did not translate as well to cable news as it might in other arenas.
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Continue reading the main story
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Andrew Heyward, a former president of CBS News who is now an adviser to media companies, said in an interview that Al Jazeera America had faced an uphill battle from the beginning.
Cable news “is a very well-served market, not to say saturated, and you have three powerful, well-established players,” he said, referring to Fox News, MSNBC and CNN. “Endemically, it’s not quite clear that the world was waiting for a new 24-hour cable channel in the U.S., and cable operators certainly weren’t waiting for it,” he said, describing the limited distribution the channel received.
“They came kind of swaggering into the arena, saying we’re going to do higher-end stories and represent people who are under-represented,” Mr. Heyward said, a proposition that played better on paper than in practice. And the network brought something of a British sensibility and judgment, he said, which did not translate as well to cable news as it might in other arenas.