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Jony Ive speaks on means and methods of 'Designed by Apple in California' book

Jony Ive speaks on means and methods of 'Designed by Apple in California' book: "Because we've been so consumed by our current and future work we came to realize we didn't have a catalogue of the physical products," Said Ive to Wallpaper. "So about eight years ago we felt an obligation to address this and build an objective archive."

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