Fwd: The future is still...aspiration

Tiger Beer. Boltt. 2KUZE.

The drive to get ahead. To do better – than the rest, than yourself. To become a better person, and make sure everyone sees it.  That impulse is as old as human nature, and it’s not going away. The second crucial truth, then? ASPIRATION, and the ever-intensifying global race to one key human desire: status.          Here are some brands that are already leading the way when it comes to appealing to a new, global middle class:                   Boltt – Smart wearables ecosystem includes AI coaching                   2KUZE – Pilot program connects farmers and agents across East Africa                   Tiger Beer – Beer brand’s fund supports street food hawkers         Want more? You’re in the right place. Check the full truth here, and see how Dyson, WeChat and more have interpreted it for their audiences. Oh, and don’t forget to have your say using the voting system at the end of the article. We want to know what you think! Next up? POSITIVE IMPACT...               Got any questions, or want to discuss this trend further? Get in touch with David Mattin – our Global Head of Trends & Insights – right here:   david@trendwatching.com           DO MORE WITH TRENDWATCHING                 TW:FREE         TW:BOOK           TW:PREMIUM       TW:IN             TW:LIVE         TW:NEWS       TrendWatching   19 - 20 Great Sutton Street    London  Greater London   EC1V 0DR   United Kingdom You received this email because you are subscribed to TW:Free | TrendWatching Quarterly from TrendWatching . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails

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