How The Coronavirus Will Transform TV Programming And Advertising: First, network entertainment executives are pitched scripts for potential programs from studios, showrunners, etc.
In January and February of each year, the broadcast networks order (or greenlight) pilots. After a pilot is picked up, cast members are named.
In March, pilots are filmed, and network entertainment execs review dailies.
In April, network execs evaluate and audience-test program pilots. At the same time, ad sales executives hold program development meetings with ad agency executives to go over their program needs for the upcoming season and assess the pilot season.
In mid-May, the networks announce their upcoming programming schedule for the fall with upfront presentations in front of advertisers across Manhattan.
In late May, buyers begin to negotiate ad costs with network account executives in a process called the upfront marketplace. Advertisers buy upfront ad time for a 52-week period that begins in the fall.
Depending on the ad marketplace, the upfront negotiations are usually completed by mid-summer, with billions of ad dollars negotiated. In 2019, the broadcast networks secured $10.2 billion for prime-time ads while cable TV booked another $11.7 billion.
The 2020-21 broadcast season is scheduled to begin the week of September 21.
In January and February of each year, the broadcast networks order (or greenlight) pilots. After a pilot is picked up, cast members are named.
In March, pilots are filmed, and network entertainment execs review dailies.
In April, network execs evaluate and audience-test program pilots. At the same time, ad sales executives hold program development meetings with ad agency executives to go over their program needs for the upcoming season and assess the pilot season.
In mid-May, the networks announce their upcoming programming schedule for the fall with upfront presentations in front of advertisers across Manhattan.
In late May, buyers begin to negotiate ad costs with network account executives in a process called the upfront marketplace. Advertisers buy upfront ad time for a 52-week period that begins in the fall.
Depending on the ad marketplace, the upfront negotiations are usually completed by mid-summer, with billions of ad dollars negotiated. In 2019, the broadcast networks secured $10.2 billion for prime-time ads while cable TV booked another $11.7 billion.
The 2020-21 broadcast season is scheduled to begin the week of September 21.