How Equity Analysts Are Assessing COVID-19’s Impact On Media And Marketing Sector | AdExchanger: The China case study
The immediate hit on travel and entertainment sectors are likely just the beginning, said GroupM global president of business intelligence Brian Wieser. China reprsents the only market with real financial data available, since COVID-19 started spreading in there in January and the country is closer than other nations to resuming normal work and consumer routines.
Wieser noted the largest public Chinese media companies, Alibaba, Weibo and Baidu, have priced in 20-30% drop-offs in media revenue for this quarter during their earnings reports in February, he said.
The immediate hit on travel and entertainment sectors are likely just the beginning, said GroupM global president of business intelligence Brian Wieser. China reprsents the only market with real financial data available, since COVID-19 started spreading in there in January and the country is closer than other nations to resuming normal work and consumer routines.
Wieser noted the largest public Chinese media companies, Alibaba, Weibo and Baidu, have priced in 20-30% drop-offs in media revenue for this quarter during their earnings reports in February, he said.