comScore Reveals Nearly Six Million People Worldwide Visited The Yahoo! Fifa World Cup Site in April 2006
With the Tournament Weeks Away, Official World Cup Site Already Recording Visitors from More Than 30 Countries
RESTON, VA, May 30, 2006 -- comScore Networks, the leader in digital media measurement, today announced the results of an analysis of the worldwide online audience for the official World Cup soccer tournament Web site hosted by Yahoo! at fifaworldcup.yahoo.com. During April, comScore recorded 5.7 million unique visitors to the site, up 35 percent from 4.2 million in March. The tournament is not set to begin until June 9 in Germany.
"With the tournament still weeks away, the level of traffic to the World Cup site in April—not to mention the substantial increase from March—demonstrates the worldwide popularity of the World Cup and the potential of the Internet as a powerful marketing channel to reach this global audience,” said Bob Ivins, managing director of comScore Europe.
Traffic by Region
By region, Europe contributed the greatest proportion of visitors with 51 percent, or almost 3 million people visiting the site from European countries. The next highest region was Asia Pacific, contributing 17 percent of the total visitors (nearly 1 million people) and reflecting the strength of the sport in the area. Traffic from Latin America represented 12 percent of the total, with the popularity of the sport offsetting the lower Internet penetration in many of the region's countries. Only 10 percent of the visitors came from North America, highlighting the still limited popularity of professional soccer in the U.S.
http://www.comscore.com/press/release.asp?press=878
RESTON, VA, May 30, 2006 -- comScore Networks, the leader in digital media measurement, today announced the results of an analysis of the worldwide online audience for the official World Cup soccer tournament Web site hosted by Yahoo! at fifaworldcup.yahoo.com. During April, comScore recorded 5.7 million unique visitors to the site, up 35 percent from 4.2 million in March. The tournament is not set to begin until June 9 in Germany.
"With the tournament still weeks away, the level of traffic to the World Cup site in April—not to mention the substantial increase from March—demonstrates the worldwide popularity of the World Cup and the potential of the Internet as a powerful marketing channel to reach this global audience,” said Bob Ivins, managing director of comScore Europe.
Traffic by Region
By region, Europe contributed the greatest proportion of visitors with 51 percent, or almost 3 million people visiting the site from European countries. The next highest region was Asia Pacific, contributing 17 percent of the total visitors (nearly 1 million people) and reflecting the strength of the sport in the area. Traffic from Latin America represented 12 percent of the total, with the popularity of the sport offsetting the lower Internet penetration in many of the region's countries. Only 10 percent of the visitors came from North America, highlighting the still limited popularity of professional soccer in the U.S.
http://www.comscore.com/press/release.asp?press=878