Hollywood has drafted a British VJ outfit to produce the first official movie mashup.
New Line Cinema commissioned Addictive TV, a British VJ duo, to mashup the new Antonio Banderas blockbuster Take The Lead to market to the iPod generation.
The Brit duo, known for bootleg movie remixes of titles like the Italian Job and James Bond were commissioned by New Line in a VJ faceoff with DJ 2nd Nature and Electric Method.
"It's the first time that a Hollywood studio has included a mix as part of its (marketing) package," said Graham Daniels, who runs Addictive TV with DJ Trolly.
New Line Cinema commissioned Addictive TV, a British VJ duo, to mashup the new Antonio Banderas blockbuster Take The Lead to market to the iPod generation.
The Brit duo, known for bootleg movie remixes of titles like the Italian Job and James Bond were commissioned by New Line in a VJ faceoff with DJ 2nd Nature and Electric Method.
"It's the first time that a Hollywood studio has included a mix as part of its (marketing) package," said Graham Daniels, who runs Addictive TV with DJ Trolly.
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