The memory still makes some in the financial community cringe.
During the dot-com boom, more than a few Internet start-ups planned to support free Internet services--and theoretically turn a profit--by selling online advertisements
Needless to say, for many it didn't work. Now a new group of companies, ranging from tech giants to the tiniest of Silicon Alley start-ups, are banking on ad sales to support new Net services. Microsoft, for one, is pushing full-on into advertising with its Windows Live platform, which will offer Internet-based services like e-mail, blogging and instant messaging that are supported by ads and some subscriptions.
Sounds like the bad old days? Not at all, say industry experts. With new ad-tracking technologies and proven ad buyers like Procter & Gamble and Ford Motor leading the way, analysts believe there's a maturity and reliability to this ad boom that was sorely missing during the Internet bubble.
During the dot-com boom, more than a few Internet start-ups planned to support free Internet services--and theoretically turn a profit--by selling online advertisements
Needless to say, for many it didn't work. Now a new group of companies, ranging from tech giants to the tiniest of Silicon Alley start-ups, are banking on ad sales to support new Net services. Microsoft, for one, is pushing full-on into advertising with its Windows Live platform, which will offer Internet-based services like e-mail, blogging and instant messaging that are supported by ads and some subscriptions.
Sounds like the bad old days? Not at all, say industry experts. With new ad-tracking technologies and proven ad buyers like Procter & Gamble and Ford Motor leading the way, analysts believe there's a maturity and reliability to this ad boom that was sorely missing during the Internet bubble.