Targeted marketing and in-store digital initiatives are being credited for driving Burberry’s sales up by 12% in the last quarter.
Total revenue increased to £370m, with the fashion house attributing the climb to a strong consumer-demand for services such as taking orders on iPad and collect-in-store solutions.
The opening of the brands digitally equipped flagship store in Shanghai is also credited for pushing the brands profits skyward.
Christopher Bailey, chief creative and chief executive officer, commented: “This first quarter performance reflects our focus on striving to give customers the best possible experience of the Burberry brand through ongoing investment in retail, digital and service, both on and offline.
“The 12 per cent increase in comparable sales demonstrates our teams’ success in unlocking the benefits of these investments, as we continue to concentrate on the things we can control in an uncertain external environment.”