3 Steps to Scare Your Audience Into Action (And Still Sleep at Night) - Copyblogger: Why fear is used in marketing
You don’t have to look very far to see advertising messages based on fear:
Fear of missing out
Fear of losing something
Fear of future threat
Of course benefits are important — and in copywriting you’re taught to layer benefit on top of benefit to prove the value of your offer.
You don’t have to look very far to see advertising messages based on fear:
Fear of missing out
Fear of losing something
Fear of future threat
Of course benefits are important — and in copywriting you’re taught to layer benefit on top of benefit to prove the value of your offer.