Facebook Q1 earnings call video ads versus TV ads - Business Insider: There was one line in particular in Facebook's Q1 earnings call that warrants the attention of TV executives.
Sheryl Sandberg, Facebook chief operating officer, said:
I think all marketers have the opportunity to do video, and that's pretty exciting, including SMBs [small-to-medium businesses] who would never be able to hire a film crew and buy a TV ad. We're seeing those put video in. Over 1 million SMBs have posted videos and done really small ad buys around them. And that's pretty cool because I don't think there are probably 1 million advertisers who have bought TV ads in that same period of time.
Sheryl Sandberg, Facebook chief operating officer, said:
I think all marketers have the opportunity to do video, and that's pretty exciting, including SMBs [small-to-medium businesses] who would never be able to hire a film crew and buy a TV ad. We're seeing those put video in. Over 1 million SMBs have posted videos and done really small ad buys around them. And that's pretty cool because I don't think there are probably 1 million advertisers who have bought TV ads in that same period of time.