Augmented Reality Mirror at CES 2016 Takes All the Guesswork Out of Beauty
The ModiFace Mirror HD will provide people with the ability to try out different looks. This will help people make smarter make-up choices by allowing them to try out new colors, which can be particularly useful for people of color, for whom buying the right shade can require a lot of guess work. Brands are already signed up to have their products to take part in the augmented reality mirror, including L’Oreal, Allergan, and Jane Iredale. The mirror allows users to change not only their makeup but also whiten their teeth, change their eyebrows, reverse the signs of aging, and change eye color.
The ModiFace Mirror HD will provide people with the ability to try out different looks. This will help people make smarter make-up choices by allowing them to try out new colors, which can be particularly useful for people of color, for whom buying the right shade can require a lot of guess work. Brands are already signed up to have their products to take part in the augmented reality mirror, including L’Oreal, Allergan, and Jane Iredale. The mirror allows users to change not only their makeup but also whiten their teeth, change their eyebrows, reverse the signs of aging, and change eye color.ModiFace CEO Parham Aarabi tells PSFK that the ModiFace Mirror HD also takes brand-customer interaction to a new plane:
“Augmented reality in the context of trying on beauty products is a technology that consumers love to use while increasing awareness and engagement for beauty brands.When we launched our original mirror solution, we were surprised by the level of interest from beauty brands in customizing this solution for their stores/apps. Mirror HD is our revolutionary next generation AR solution with significant enhancements, new features, and a substantially improved facial tracking and rendering technology.We expect this to benefit all women.”
Beyond creating a brand new look to try out, the ModiFace Mirror HD will also include 3D makeup tutorials, so users can follow along with easy as they apply new techniques. It is currently being shown as CES 2016 in Las Vegas, Nevada, featuring several customized mirrors for specific brands.