Apple’s Next Move? It’s Obvious. But We’re Missing It.: “Rumelt: Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?”
Jobs: “I am going to wait for the next big thing.”
Jobs: “I am going to wait for the next big thing.”